We are in the business of design creating problem-solving ideas which have profound commercial and cultural influence on our clients interests, way beyond the scope of the original brief and long into the future.

Our work is designed to pay for itself, many times over.

When it comes to branding, we believe there is nothing worse than following the same path as everyone else. It disengages people, turns you into a commodity and delivers mediocre returns. It’s also boring!

We challenge conventions and break a few rules; to help our clients boldly go where no brand has gone before. It takes a little courage when venturing beyond the familiar, but we are expert guides and make the journey exciting and rewarding.

Your brand truth is like gold. It is precious, powerful and attractive. When it comes to strategy and design, we believe nothing is more compelling than your truth. It is persuasive, easy to articulate and comprehend, and cuts-through the noise of made-up stories and intellectual complexity.
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People often say we wouldn’t find what they do interesting. But we believe gold can be found everywhere. The more elusive a prospect, the deeper we dig. Once found, we look at it from every angle. We pull it apart, refine and reshape it into something more profound and effective because it is simple, erudite and true.

We have earned a reputation for creating, evolving and managing the iconic elements which compel people to connect with and remember brands. Unlike style-based design (which dates quickly as fashions change), our big ideas give you enduring brand equities which continue to add value for many decades.

Our work has become prized corporate assets, generating enormous wealth for our clients. We have built powerful brands and thriving cultures; facilitated M&As; added value to IPOs; and given startups the very best start in life.

We evaluate the entire fabric of an organisation; the challenges and objectives; the structure, vision, mission and culture; and what, or who is driving change and innovation.
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Our ideas work across the entire brand identity, developing a carefully woven ‘tapestry’ of graphic elements, styling and tone-of-voice to reposition organisations with personality, attitude and cultures loaded with emotion.

We do not limit our work to one kind of design or industry, such as brand packaging or financial services because we believe ‘specialisation’ results in comfortable mediocrity lacking competitive vigour. 

Diversity of experience is critical to how we work – it gives us the tools to look at your world differently and see the bigger picture. It helps us think sideways and encourage creativity to flourish and create unexpected ‘ahah’ moment solutions packed with competitive advantage. 

There is always cheaper, but never cheap and extraordinary.

Our work costs more because we always aim for extraordinary, with ideas that shake things up to deliver meaningful, long-lasting change and an extraordinary return on investment.
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Cheap branding may offer you some small return, but all too often the money you saved is wiped out by the cost of fixing a problem made more complicated and challenging with poorly thought out, amateurish work. It can cost more than time and money; it confuses people and the market, eroding brand equity and your reputation. It can even ruin your business.